Perfect Pitch
A collection of animation pitches made by John Cawley through three decades in the business.
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TAB’S TRUE TALES
Original Pitch by John Cawley – 2003

BEHIND THE STORY...
Another quick pitch put together for a general meeting at Cartoon Network. Came from the idea that all the things one reads in the tabloids are really true… someplace. In this case, a boy is cursed that everything takes place in his town! After I gave the pitch, the exec stated the idea of pulling stories from tabloids was too sophisticated for the children’s market. Six months later, inside one of the development exec’s office was a series being developed about a boy who is surrounded by all the weird things in the tabloids, who has to keep papers from finding out the truth.

And now my pitch...




TAB’S TRUE TALES

An Animated Series Proposal by John Cawley

Tab is a young boy cursed with living the life of a tabloid. If it sounds like a headline of a wild tabloid, it ends up being part of Tab’s life. His father really IS Bigfoot. His mother really IS a space alien. His brother really IS the fattest baby. Tab’s only hope is to somehow break the curse by being normal. The problem is, what is normal?


text, image and format © John Cawley

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