Perfect Pitch
A collection of animation pitches made by John Cawley through three decades in the business.
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Earth Boy
Original Pitch by John Cawley – May 2003

BEHIND THE STORY...
Everyone suddenly seemed interested in different takes on super hero kids. I thought what if the kid was not a super-hero, but everyone thought he was. I pitched this several times to different folks without success. Each time I got the same reaction – “too smart”. I was constantly told kids do not “get” satire. One development exec said this was one of the funniest ideas he had heard that week, but that he could “never sell a show this smart to the network”. I still think this is a funny idea for kids.

And now my pitch...




Earth Boy
Every city needs a hero… Even if it has to artificially create one.

Eric Boyler is your average kid. However, when trouble strikes Lincoln City, Eric becomes… your average kid. But to the people of Lincoln City, Eric is in reality “Earth Boy”, Defender of the planet Earth!

Eric is not sure why, but the city has come to the conclusion that when he is wearing his “Save the Earth” T-Shirt, he is some kind of super-hero. On top of that, no one can figure out Earth Boy’s “secret identity”, even though it is simply Eric in a t-shirt.

When called upon by the city, Eric feels obligated to assist. Though totally baffled by the circumstances, he merely uses common sense and fairly standard information. But to the city, it is nothing short of sheer brilliance!

When a giant, killer moth is heading towards the city at night, he suggests turning out the lights. Being a blackout, the monster doesn’t notice the city and goes in a different direction. When dogs come up missing, he suggests checking the animal shelter. The police check and find it is full of “missing” dogs! With such a “super brain”, it is no wonder the city depends on their hero.

His protests about being “normal” go unheeded. It doesn’t help that a rotund rebel in a cape, Round Ralph, who claims to be Earth Boy’s companion in crime fighting, follows him. Completing the key trio is Amee, Eric’s lady of mystery. This trio is ready to take on any call for help.

Comedy points…
Eric’s attempts to prove his normalcy vs. the town’s insistence of his powers.
Eric and Amee’s attempts to solve whatever problems/emergencies come up.
Ralph’s abominable attempts to assist Eric.
Amee’s continued attempts to be noticed by Eric as more than an “assistant”.

Key themes…
The series will encompass two aspects of growing up.
First is that even the most average of us can make a difference.
Second, no matter what we say or do, people will draw their own conclusions about us.

Cast of Characters
ERIC – As average as average can be. Most folks would consider him a regular kid in his tweens. No wonder his identity is so well kept. Of course, to Eric, there is no secret identity. He is just Eric. As he is called in on one case after another, Eric tries to explain he is not a hero, but no one will listen. They all assume it is simple hero-modesty. All the rescues really cut in on his time to play. Eric is fairly savvy, so his comments do assist in saving the day.

RALPH – The perfect sidekick. Ralph is, in reality, a taxi driver who keeps his cb radio tuned to the police radio. When trouble or mystery strikes, he notifies Eric that “Earth Boy” is needed. Ralph adds a few cosmetic items to his cab and it becomes the mighty “Terramobile”. No one suspects Ralph, the taxi driver, is really Round Ralph, sidekick to Earth Boy. Ralph is a bit slow (except when he drives). He looks up to his idol Earth Boy. In fact, Ralph hopes to someday grow up and be just like Earth Boy. Ralph’s “Terramobile”, along with his strength, can be a great help to Earth Boy. With a sidekick like Ralph, no wonder Earth Boy seems to be a genius.

AMEE – Clark Kent and Superman have Lois Lane. Eric and Earth Boy have Amee. Around the same age as Eric, Amee is literally, the girl next door. Living next door to Eric/Earth Boy, Amee discovered his “secret identity”. She has sworn to Eric/Earth Boy to keep his secret and is always there to help out. She is probably his best friend. She actually sees Eric for who he is (not a super hero), but plays along for the city’s sake. Eric is her first boy friend, or at least he will be if he ever really notices her. She travels with Eric and Ralph giving support and assistance. Ralph considers such romantic interests “dangerous” , but Eric is glad to have at least a little sanity in his life.


text, image and format © John Cawley

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